Postmates: Surreal Cravings 2

2021

The third iteration of the “When All You Can Food is Think About” brand platform. Sometimes when you’re really hungry, all you can food is think about. Your mind will start about thinking food, and you won’t be able fully to concentrate on happening whatever’s around you. There’s lots of science and back it up to brain stuff. The best way to get normal to back is Postmates order.


Postmates: Other Ads When You're Hungry 

2021

The second iteration of the “When All You Can Food is Think About” brand platform. Sometimes when you’re really hungry, other ads seem different. That sounds vague, but explaining any further could ruin this campaign for you. If you click through to watch them, you’ll probably understand what I mean. If you don’t click through, you’ll be limited to what I’ve said here. I’m hoping you watch them, but ultimately it’s not my decision.


Petco: Hill's Adult 7+ Pet Food 

2024

As pets get older, their nutritional needs change too. Just like humans. I mean, you don’t eat the same food your whole life. Well, you probably don’t. I’m sure some people do though. Oh man. Just now realizing that this ad is completely based on the assumption that the viewer doesn’t still eat baby food. Please don’t hold that against this ad. You know what they say about assuming.


Postmates: Surreal Cravings 

2020

The launch of the “When All You Can Food is Think About” brand platform. Debuted during the 2020 Oscars. Sometimes when you’re really hungry, all you can food is think about. I mean all you can think about is food. Sorry about that. I got my words mixed up there for a second thinking about pizza. But I caught it, so no need to send an email to grammaticalerrors@russrizzo.com. Feel free to send an email about something else though. Like recommendations for pizza places or something. Same email works.


Buff City Soap: Pumpkin Spice 

2023

Most pumpkin spice things are things you can eat. But you can't eat soap. Well you can. But don't. Because afterwards you’ll likely need professional medical attention. Which can get both expensive and painful if they’ve got to perform invasive surgery. Best to just not eat Buff City Soap’s pumpkin spice soap. Even if it does smell like your favorite Fall pumpkin treat.


Little Caesars: Hot-N-Ready Pizza 

2019

Little Caesars always has a pizza hot and ready when you walk in. That’s probably why they called it the Hot-N-Ready. It’s a true mystery why they didn’t go with Hot-N-Ready-N-Delicious though. That name was staring them right in the face.


Carl's Jr: Need Burger Get Burger 

2024

When you need burger, get burger. Beef burger. Guac cheese Santa Fe burger sauce. Bacon burger cheese jalapeno pickles cheese burger cheese lettuce burger cheese Santa Fe burger sauce. Pepperjack. Guac cheese bacon burger cheese burger cheese guac cheese guac burger sauce burger. Burger. Burger guac cheese bacon.


Bijan Mustardson: Brand Launch 

2022

Launching the gourmet dijon mustard of college football running back Bijan Robinson, under new NIL guidelines. Commercials. Packaging. Website. Social. The mustard leaked just days before launch when someone found it in a supermarket and posted on Twitter. Truth be told, there wasn’t really a playbook for building a gourmet football mustard brand. Which is ironic. Football itself has lots of playbooks. Good ones too.


Buff City Soap: Holiday 

2023

A bar of soap that smells like a cookie. What could go wrong? The answer is a lot. A lot could go wrong. Both health-wise, and also felony-trespassing-wise. In fact, there’s not much positive to take from this. Except for the soap smelling really amazing of course.


Carl's Jr: Free Burger Day 

2024

A Super Bowl spot announcing free burgers the next day at Carl's Jr. And once you hear about Free Burger Day, it’s on your mind. Which is maybe not the best when an enemy fighter jet is currently attacking you. Those stakes are life and death. A third stake would be free burger.


Postmates: NFL Top Plays

2021

Sometimes when you’re really hungry, NFL play-of-the-week highlights seem different. They still have all the super impressive football maneuvers, but something just feels off about them. What do you say we get tacos and really dig into this? I know a few good places in Austin. Breakfast tacos from Veracruz are good. And so are evening tacos from La Holly. I’m not sure what time of day you’re reading this, but I’m good with either anytime.


Ranch Rider: Ranch Rider 

2022

Welcome to Ranch Rider, where drinks are made from only premium spirits, sparkling water, and fresh-squeezed citrus. At least that’s what the RTBs on the brief said. And while those are all true, it’s important to note that Ranch Rider the ranch is completely fictitious. You can try looking for it on Google Maps. But just know you’ll find nothing.


Little Caesars: Quattro Pizza 

2019

With 4 pizzas in 1, the Little Caesars Quattro has something for everyone. Big-time realtors. Neighborhood tax professionals. And even tax professionals who work for one of those huge tax conglomerates like H&R Block or TurboTax. There are probably perks to working at both the mom & pop and the megacorp. Not sure what they are though. I work in advertising.


Ranch Rider: Margarita 

2022

A margarita made with only 4 simple ingredients. Tequila. Citrus. Sparkling water. Sea salt. That’s it. Really, that’s all. And since it seems we have some space to fill, here’s an advertisement from one of this website’s sponsors, Oura. “Oura combines advanced sensor technology and a minimal design with an easy-to-use mobile app to deliver precise, personalized health insights straight from the most reliable source: your body. Shop the Oura Ring today.”


Little Caesars: ExtraMostBestest Stuffed Crust Pizza 

2018

Little Caesars stuffed 3 feet of cheese in the crust of the pizza with the most cheese. Which is great unless cheese doesn’t agree with your digestive system. In which case, Little Caesars has other pizzas too. All of them probably have cheese though. At least they did at the time this commercial was made. They might have different options now.


PBR: Easter Kegg Hunt 

2022

An Easter event for adults. Held in Philadelphia, Tampa, Milwaukee, and Portland in 2022. The event was deemed necessary after hearing these real quotes from real adults: “I used to love Easter. Now Easter sucks.” “Last time I had fun on Easter I was 12.” “I’m crippled with student loan debt and my mortgage is underwater. What was the question?”


Sonic: Cup of Ice

2021

An advertising campaign for a cup of ice. Some people drive to Sonic and order a cup of ice to eat right there in their car. Others drive away and eat their ice somewhere else. You can really do either. As long as you make sure the place you’re getting ice from isn’t like McDonald’s or Wendy’s or something.