In 2021, the U.S. Supreme Court ruled that college athletes could finally profit off their own name, image, and likeness. Creating a gourmet dijon mustard with University of Texas football player Bijan Robinson was the next logical step.
2022
“Pass”
“Cheer Up”
Each bottle of mustard comes in a box with a note from Bijan printed inside.
The brand's story and offerings can be found bijanmustardson.com.
On social, Bijan Mustardson is written as if coming from Bijan Robinson himself. Similar to real Bijan, mustard Bijan is always positive, well-intentioned, and thorough.
Made by Russ Rizzo (Creative), Casey Phillips (Creative), and Craig Allen (Chief Creative Officer) at CALLEN in Austin, Texas. Shortlisted at D&AD and 2x at The One Show.
