In 2021, the U.S. Supreme Court ruled that college athletes could finally profit off their own name, image, and likeness. Creating a gourmet dijon mustard with University of Texas football player Bijan Robinson was the next logical step.
2022
“Pass”
“Cheer Up”
Each bottle of mustard comes in a branded box with a note from Bijan printed inside.
The brand's story and offerings can be found bijanmustardson.com.
On social, Bijan Mustardson is Bijan Robinson. Always positive, well-intentioned, and thorough.
Made by Russ Rizzo (Creative), Casey Phillips (Creative), and Craig Allen (Chief Creative Officer) at CALLEN in Austin, Texas. Shortlisted at D&AD and 2x at The One Show.
This website was designed and coded by Russ Rizzo in Sublime Text. Font is Space Grotesk. Colors are #FFFFFF and #000000. URL is russrizzo.com. But you probably knew that last one. Or at least you do now.