In 2021, the U.S. Supreme Court ruled that college athletes could finally profit off their own name, image, and likeness. Creating a gourmet dijon mustard with University of Texas football player Bijan Robinson was the next logical step.

2022


it's like a touchdown in your mouth!

“Pass”

“Cheer Up”

Each bottle of mustard comes in a branded box with a note from Bijan printed inside.

bijan mustardson packaging bijan mustardson packaging bijan mustardson packaging bijan mustardson packaging

The brand's story and offerings can be found bijanmustardson.com.

bijanmustardson.com mustard story

On social, Bijan Mustardson is written as if coming from Bijan Robinson himself. It's always positive, well-intentioned, and thorough.

bijan mustardson instagram profile instagram posts instagram posts instagram posts instagram posts twitter interactions twitter interactions

TAGS: Bijan Mustardson, advertising, CALLEN, mustard, non-traditional, website design, 2022 arrow down


Made by Russ Rizzo (Creative), Casey Phillips (Creative), and Craig Allen (Chief Creative Officer) at CALLEN in Austin, Texas.

Shortlisted at D&AD and 2x at The One Show.