In 2021, the U.S. Supreme Court ruled that college athletes could finally profit off their own name, image, and likeness. Creating a gourmet dijon mustard with University of Texas football player Bijan Robinson was the next logical step.
2023
“Bijan Mustardson Case Study”
During the 2022 college football season, Bijan Mustardson was everywhere.
After the season, Bijan and the brand held a featured panel at SXSW.
With the 8th overall pick in the 2023 NFL Draft, the Atlanta Falcons selected Bijan Robinson, and by association, Bijan Mustardson.
Made by Russ Rizzo (Creative), Casey Phillips (Creative), and Craig Allen (Chief Creative Officer) at CALLEN in Austin, Texas. Businessed by David Hughes. Featured everywhere above and more. Shortlisted at D&AD and 2x at The One Show.
