An Easter event for adults.

2022


“Easter Kegg Hunt”

pbr easter kegg hunt

On the day of the event, keggs were hidden around a park in each of the 4 cities.

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Clues led people to the location of each city's hunt.

pbr easter can hunt clues

Keggs were found. Beer was won.

pbr easter can hunt

The following Monday, another event was announced.

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Fun was, and continues to be, had.

TAGS: advertising, CALLEN, non-traditional, 2022

Made by Russ Rizzo (Creative), Casey Phillips (Creative), and Craig Allen (Chief Creative Officer) at CALLEN in Austin, Texas. Promo video edited by DavyForce. Featured on Forbes, Thrillist, Muse by Clio, and more.