Most pumpkin spice things are things you can eat. But you can't eat soap.

2023


smells so good you'll want to eat it

“Bathroom”

“Work Restroom”

“Laundry Room”

bitten bar soap

The same goes for soap that smells like a cookie.

“Santa”

TAGS: Buff City Soap, advertising, CALLEN, video, 2023

Made by Russ Rizzo (Creative), Casey Phillips (Creative), and Craig Allen (Chief Creative Officer) at CALLEN in Austin, Texas. Directed by Craig Allen. Featured on AdAge.