A promo campaign inviting customers to create multiple accounts to get a first-time buyer discount again and again.
2024
The campaign launched with very clear and straightforward messaging.
“Yes”
“Wink Wink”
A welcome email was sent to users who created new accounts.
Many in the older generation were confused, and also worried that this would get them in trouble, so we had to reassure them it wouldn't.
“Trouble”
If you didn't have another email to scam us with, there was also a tutorial.
“How To Make a Second Email”
Here's the very earnest case study.
