A promo campaign inviting customers to create multiple accounts to get a first-time buyer discount again and again.

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“Yes”

“Trouble”

A welcome email was sent to users who created new accounts.

If you didn't have another email to use, there was a tutorial.

“How To Make a Second Email”

Here's the very earnest case study.

TAGS: advertising, Slap Global, video, 2024

Made by Russ Rizzo (Creative/Creative Director), Casey Phillips (Creative/Creative Director), and Gerry Graf (Chief Creative Officer) at Slap Global in New York City. Directed by Craig Ainsley.

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