An advertising campaign for a cup of ice.
2020
“Eating”
“Making”
“Ordering”
The campaign really touched Cardi B.
Other people noticed too.
Sonic leadership featured the campaign at their year-end company conference. It was the first ice-only integrated campaign in brand history, though it seems pretty obvious now.
Made by Russ Rizzo (Creative), Casey Phillips (Creative), Brandon Davis (Creative Director), and Joe Staples (Executive Creative Director) at Mother in Los Angeles, California.
