In NASCAR, drivers race really fast for money and fame. But at the 2025 Chicago Street Race, they were racing for Arby's Cheesesteak.

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“Race for the Cheesesteak Recap”

Some drivers wanted the cheesesteak too much.

A spot ran on TV during the race, pretending to cut into the Arby's driver's radio feed.

There was a trophy for the winner that held an edible cheesesteak.

The winner was none other than the Wendy's driver.

The race was all about Cheesesteak.

For everyone.

TAGS: advertising, experiential, outdoor, Tombras NY, 2025

Made by Russ Rizzo (Creative Director), Casey Phillips (Creative Director), and Avi Baliga (Chief Creative Officer) at Tombras in New York City. Featured in AdAge.

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