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Russ Rizzo is a manydisciplinary Creative Director, Writer, Artist and other things in Brooklyn, New York. He routinely releases projects in different shapes at his amusement studio RUSS RIZZO.

Russ is currently freelancing for both brands and agencies. Over the past year, Russ has worked across new and existing business at Uncommon, Wieden+Kennedy, and Mother. He’s led accounts for full projects, helped win new business, and protected ideas from concept to production to launch. Russ prioritizes working on full projects in small teams of enjoyable, ambitious people.

Previously, Russ spent 6 months working across the Uber business at Mother New York. There, for St. Patrick’s Day, he turned Uber’s most popular ride into the nation’s best getaway car called Uber IrishXit.

Russ also spent 6 different months at Uncommon in both New York and London. There, he wrote, led, and produced the first campaign platform for British Airways in the U.S. called British Airways Accents, while also helping win new business like A24.

Before going freelance, Russ was a Creative Director at Tombras NY, where he turned a NASCAR race into a 2-hour ad for Arby’s with signs that said Arby’s Cheesesteak This Way.

Before that, Russ was a Creative Director at Slap Global in New York City. There, he made a campaign inviting customers to commit promo fraud called SeatGeek “First-Time Buyers”.

Before Slap, Russ was an Associate Creative Director and Writer at CALLEN in Austin, Texas. There, among other things, he created the voice and most everything for the agency’s NIL dijon mustard brand, Bijan Mustardson.

Before CALLEN, Russ was a Creative at Mother LA. There, he wrote and launched a new brand platform for Postmates called When All You Can Food is Think About. He also pitched and wrote nearly the entire Postmates Don’t Cookbook, which won a Yellow Pencil for Writing at D&AD. Then he made a second film series called When All You Can Food is Think About 2, a film and radio campaign called Other Ads When You’re Hungry, a recreational Chicken Boat, and more. A year into the work, for completely unrelated reasons, Uber bought Postmates for 2.65 billion dollars. Also during this time, Russ convinced Sonic to make an advertising campaign for a Cup of Ice, which caught Cardi B’s attention, along with others.

Before Mother, Russ was a Copywriter at Barton F. Graf (R.I.P.) in New York City, where he mostly made work for Little Caesars and lost a bunch of new business pitches. Don’t tell Gerry, but Russ had a lot of fun.

Before BFG, Russ studied Copywriting at the VCU Brandcenter in Richmond, Virginia. He also had fun there too as well.

Russ grew up playing competitive hockey in Buffalo, New York. He’s gone unselected in the NHL Draft for 18 consecutive years, and is now playing advertising in New York City. Russ currently lives, eats, makes, and sleeps in Park Slope, Brooklyn with his creative partner and partner partner Casey Phillips Rizzo. Together, their work has been awarded by Cannes, D&AD, One Show, and more. It’s also been featured on Hypebeast, ESPN, Forbes, AdAge, Adweek, and blah blah blah.

Notes, inquiries, or credit card information with CVC code can be sent by email to russ@russrizzo.com, or by mail mail to:

[street address redacted] Unit 2
Brooklyn, NY [zip code redacted]

If you don’t feel comfortable sharing your personal financial details via mails, you can always post a picture of your credit card (front and back) and tag Russ on Instagram, or if you absolutely must, LinkedIn.

  • Russ Rizzo
  • Creative Director, Writer, Artist
  • Brooklyn, New York
  • Amusement Studio RUSS RIZZO
  • Currently Freelancing
  • Previously @ Uncommon, Wieden+Kennedy, Mother, CALLEN, Barton F. Graf

In accordance with portfolio site mandatory guidelines, this portfolio site has a grid layout. If you know a portfolio site that does not have a grid layout and is thus in violation of the rule that states every portfolio site must have a grid layout, please send an anonymous tip to whoever is responsible for policing all the portfolio sites. Or don’t. Either way my grid layout is below. I do not want any trouble.

Uber
IrishXit
Awards and press
British Airways
Accents
Awards and press
Postmates
Don’t Cookbook
Awards and press
Arby’s
Cheesesteak This Way
Awards and press
Postmates
When All You Can Food is Think About 2
Awards and press
Postmates
When All You Can Food is Think About
Awards and press
Postmates
Other Ads When You’re Hungry
Awards and press
Postmates
Chicken Boat
Awards and press
SeatGeek
“First-Time Buyers”
Awards and press
Bijan
Mustardson
Awards and press
Little Caesars
Hot-N-Ready
Sonic
Cup of Ice
Postmates
Don’t Cookbook
Awards and press

A cookbook that in no way requires any cooking at all.

postmates don't cookbook

Each recipe ends in a QR code that directs to that food on Postmates near you.

dumplings recipe
shrimp recipe
soft pretzel recipe
nachos recipe
pizza recipe
oysters recipe
bratwurst recipe
milkshake recipe
noodles recipe
sushi recipe
birthday cake recipe
bagel recipe

If you couldn’t decide what to get, just point and shoot at this page.

chow roulette

An activity book helped pass the time after ordering.

1/6

activity book page activity book page activity book page activity book page activity book page activity book page

The book was also home to the World’s Thinnest Burger, just 5 pages thick.

1/5

world’s thinnest burger world’s thinnest burger world’s thinnest burger world’s thinnest burger world’s thinnest burger

Error pages, illustrations, and other nonsense filled out the 200-plus pages.

art
art
art
art
art
art
art
open book
multiple pages

The first run of 200 books sold out in 30 minutes, leaving thousands on the waiting list. A second pressing was made and subsequently sold out. Sometimes they’re available used on eBay.

eBay listing for the Don’t Cookbook

Postmates
Don’t Cookbook

Creative: Russ Rizzo
Creative: Casey Phillips Rizzo
Creative Director: Andrew Livingston
Creative Director: Simon Bruyn
Executive Creative Director: Joe Staples
Producer: Jake Wanamaker
Account: Johnny Meagher, Evelyn Jiang
Photographer: Jonpaul Douglass, Nicholas Scarpinato, Jason Travis
Designer: J Collins, Luc Doucedame, Chris Arellano, Bella Dimarzio, Denzel Hill
Agency: Mother LA
Year: 2021

D&AD Yellow Pencil — Writing for Design
D&AD Wood Pencil — Book Design
Cannes Bronze Lion — Industry Craft

Featured on Hypebeast, Muse by Clio, AdAge, Adweek and more.

RUSS RIZZO