®®

Russ Rizzo is a manydisciplinary Creative Director, Writer, Artist and other things in Brooklyn, New York. He routinely releases projects in different shapes at his amusement studio RUSS RIZZO.

Russ is currently freelancing for both brands and agencies. Over the past year, Russ has worked across new and existing business at Uncommon, Wieden+Kennedy, and Mother. He’s led accounts for full projects, helped win new business, and protected ideas from concept to production to launch. Russ prioritizes working on full projects in small teams of enjoyable, ambitious people.

Previously, Russ spent 6 months working across the Uber business at Mother New York. There, for St. Patrick’s Day, he turned Uber’s most popular ride into the nation’s best getaway car called Uber IrishXit.

Russ also spent 6 different months at Uncommon in both New York and London. There, he wrote, led, and produced the first campaign platform for British Airways in the U.S. called British Airways Accents, while also helping win new business like A24.

Before going freelance, Russ was a Creative Director at Tombras NY, where he turned a NASCAR race into a 2-hour ad for Arby’s with signs that said Arby’s Cheesesteak This Way.

Before that, Russ was a Creative Director at Slap Global in New York City. There, he made a campaign inviting customers to commit promo fraud called SeatGeek “First-Time Buyers”.

Before Slap, Russ was an Associate Creative Director and Writer at CALLEN in Austin, Texas. There, among other things, he created the voice and most everything for the agency’s NIL dijon mustard brand, Bijan Mustardson.

Before CALLEN, Russ was a Creative at Mother LA. There, he wrote and launched a new brand platform for Postmates called When All You Can Food is Think About. He also pitched and wrote nearly the entire Postmates Don’t Cookbook, which won a Yellow Pencil for Writing at D&AD. Then he made a second film series called When All You Can Food is Think About 2, a film and radio campaign called Other Ads When You’re Hungry, a recreational Chicken Boat, and more. A year into the work, for completely unrelated reasons, Uber bought Postmates for 2.65 billion dollars. Also during this time, Russ convinced Sonic to make an advertising campaign for a Cup of Ice, which caught Cardi B’s attention, along with others.

Before Mother, Russ was a Copywriter at Barton F. Graf (R.I.P.) in New York City, where he mostly made work for Little Caesars and lost a bunch of new business pitches. Don’t tell Gerry, but Russ had a lot of fun.

Before BFG, Russ studied Copywriting at the VCU Brandcenter in Richmond, Virginia. He also had fun there too as well.

Russ grew up playing competitive hockey in Buffalo, New York. He’s gone unselected in the NHL Draft for 18 consecutive years, and is now playing advertising in New York City. Russ currently lives, eats, makes, and sleeps in Park Slope, Brooklyn with his creative partner and partner partner Casey Phillips Rizzo. Together, their work has been awarded by Cannes, D&AD, One Show, and more. It’s also been featured on Hypebeast, ESPN, Forbes, AdAge, Adweek, and blah blah blah.

Notes, inquiries, or credit card information with CVC code can be sent by email to russ@russrizzo.com, or by mail mail to:

[street address redacted] Unit 2
Brooklyn, NY [zip code redacted]

If you don’t feel comfortable sharing your personal financial details via mails, you can always post a picture of your credit card (front and back) and tag Russ on Instagram, or if you absolutely must, LinkedIn.

  • Russ Rizzo
  • Creative Director, Writer, Artist
  • Brooklyn, New York
  • Amusement Studio RUSS RIZZO
  • Currently Freelancing
  • Previously @ Uncommon, Wieden+Kennedy, Mother, CALLEN, Barton F. Graf

In accordance with portfolio site mandatory guidelines, this portfolio site has a grid layout. If you know a portfolio site that does not have a grid layout and is thus in violation of the rule that states every portfolio site must have a grid layout, please send an anonymous tip to whoever is responsible for policing all the portfolio sites. Or don’t. Either way my grid layout is below. I do not want any trouble.

Uber IrishXitAwards and press British Airways AccentsAwards and press Postmates Don’t CookbookAwards and press Arby’s Cheesesteak This WayAwards and press Postmates When All You Can Food is Think About 2Awards and press Postmates When All You Can Food is Think AboutAwards and press Postmates Other Ads When You’re HungryAwards and press Postmates Chicken BoatAwards and press SeatGeek “First-Time Buyers”Awards and press Bijan MustardsonAwards and press Little Caesars Hot-N-Ready Sonic Cup of Ice
British Airways
Accents
Awards and press

Americans love hearing anything in a British accent.

“Tea” :30

comment

“Trays” :30

comments

The outdoor campaign debuted in New York and LA.

you won’t want the cabin announcements to stop
please stow your laptop never sounded so good
sit back, relax, and enjoy when we say literally anything
if you don’t fancy tea, at least you’ll love being offered it
be asked to stow your tray table, and kind of like it

This launched British Airways’ first brand platform for the U.S. market, all based on the most ownable thing they have, their Britishness.

British Airways
Accents

Creative Director: Russ Rizzo
Creative Director: Casey Phillips Rizzo
Chief Creative Officer: Sam Shepherd
Founder, Global Chief Creative Officer: Nils Leonard
Account: Kate Sheppard, Alana Allan, Hattie Owen, Will Smith, David Pomfret
Strategy: Alistair Owen, Ipeknaz Erel, Lucy Jameson
Design: Julian Shaw
Producer: Fraser Lawson, Seona Bell, Jemima Bowers
Studio: Uncommon NY & LDN
Year: 2026

Director: Kyle Jon Shephard, Dark Energy Films
Edit: Ben Hutton, UCS Makers
Photographer: Dean Martindale, KODE

Featured on Campaign, The Drum, and more.

RUSS RIZZO