A western hat establishment offering an alternative to the 10-gallon hat.

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On National Day of the Cowboy, the hattery opened on South Congress Ave. in Austin TX.

An online shop opened the same day.

Each hat style was named after a breed of mini horse.

The limited run of 150 handmade hats sold out online in 3 minutes.

TAGS: Ranch Rider, advertising, CALLEN, non-traditional, 2022

Made by Ethan Sims (Creative), Russ Rizzo (Creative Director), Casey Phillips (Creative Director & Designer), and Craig Allen (Chief Creative Officer) at CALLEN in Austin, Texas.

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