Like a Bijan Robinson rookie card. Except a mustard.
2023
As is customary with rookie cards, rookie bottles were included in select wholesale cases purchased by retailers.
To announce the bottle, before we knew who would select Bijan in the 2023 NFL draft, bottles were designed in every NFL team's colorway.
Then, Bijan's fictitious graphic designer accidentally posted the designs on Twitter, leaking them to the public.
Fans immediately had opinions and wishes.
When Bijan was selected 8th overall by the Atlanta Falcons, the Falcons colorway was immediately released for purchase. At $50 a piece, the limited run of 150 bottles sold out in 3 days.
