Like a Bijan Robinson rookie card. Except a mustard.

2023


rookie bottle rookie bottle badge bijan mustardson rookie bottle bijan mustardson rookie bottle

As is customary with rookie cards, rookie bottles were included in select wholesale cases purchased by retailers.

rookie bottle wholesale

To announce the bottle, before we knew who would select Bijan in the 2023 NFL draft, bottles were designed in every NFL team's colorway.

bijan mustardson all rookie bottles

Then, Bijan's fictitious graphic designer accidentally posted the designs on Twitter, leaking them to the public.

bijan mustardson rookie bottle tweet

Fans immediately had opinions and wishes.

bijan mustardson rookie bottle tweets

When Bijan was selected 8th overall by the Atlanta Falcons, the Falcons colorway was immediately released for purchase. At $50 a piece, the limited run of 150 bottles sold out in 3 days.

instagram posts

TAGS: Bijan Mustardson, advertising, CALLEN, mustard, non-traditional, 2023 arrow down


Made by Russ Rizzo (Creative), Casey Phillips (Creative), and Craig Allen (Chief Creative Officer) at CALLEN in Austin, Texas.