Like a rookie card, but a mustard.

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The week before Bijan's NFL draft, bottles were designed in every NFL team colorway.

Then, Bijan's ficticious graphic designer accidentally tweeted all the label designs.

Fans immediately had opinions and wishes.

When Bijan was selected 8th overall, the Atlanta Falcons bottle was immediately released for purchase. The limited run of 150 bottles sold out at $50 each, a 900% profit.

TAGS: Bijan Mustardson, advertising, CALLEN, mustard, non-traditional, 2023

Made by Russ Rizzo (Creative), Casey Phillips (Creative), and Craig Allen (Chief Creative Officer) at CALLEN in Austin, Texas.

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