Autographed 1-of-1 shirts commemorating each of Bijan's on-field touchdowns.

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Each shirt could be only be won on Instagram in real time.

Messages flooded in within seconds of every touchdown. Bijan scored 20 in total.

TAGS: Bijan Mustardson, advertising, CALLEN, mustard, non-traditional, 2022

Made by Russ Rizzo (Creative), Casey Phillips (Creative), and Craig Allen (Chief Creative Officer) at CALLEN in Austin, Texas.

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