Autographed 1-of-1 shirts commemorating each of Bijan's on-field touchdowns.

2022


bijan mustardson touchdown tee bijan mustardson touchdown tee bijan mustardson touchdown tee

Each shirt could be only be won on Instagram in real time.

bijan mustardson touchdown tee

Messages flooded in within seconds of every touchdown. Bijan scored 20 in total.

bijan mustardson touchdown tee

TAGS: Bijan Mustardson, advertising, CALLEN, mustard, non-traditional, 2022 arrow down


Made by Russ Rizzo (Creative), Casey Phillips (Creative), and Craig Allen (Chief Creative Officer) at CALLEN in Austin, Texas.