Coupons for opposing fans based on how many yards Bijan burned their team's defense for on the field that day. The more damage Bijan did, the better the discount.

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New coupons were posted after every Falcons win, and geo-targeted to the losing team's city.

Falcons fans liked them.

Opposing fans were sometimes less amused.

TAGS: Bijan Mustardson, advertising, CALLEN, mustard, 2023

Made by Ethan Sims (Creative), Ben Hallam (Creative), Russ Rizzo (Creative Director), Casey Phillips (Creative Director), and Craig Allen (Chief Creative Officer) at CALLEN in Austin, Texas.

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