A sale where bottles of mustard were priced according to Bijan Robinson's 40-yard dash time at the NFL Combine.

2023


bijan-mustardson-40-time sale

The faster he ran, the cheaper the mustard.

40-time sale stories

Bijan ran an official time of 4.46 seconds.

bijan-mustardson-40-time sale bijan nfl combine

Mustard was $4.46 for the next 24 hours. At 44% off, too many bottles were sold.

40-time sale post

TAGS: Bijan Mustardson, advertising, CALLEN, mustard, 2023 arrow down


Made by Russ Rizzo (Creative), Casey Phillips (Creative), and Craig Allen (Chief Creative Officer) at CALLEN in Austin, Texas.