A sale where bottles of mustard were priced according to Bijan Robinson's 40-yard dash time at the NFL Combine.

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The faster he ran, the cheaper the mustard.

Bijan ran an official time of 4.46 seconds.

Mustard was $4.46 for the next 24 hours.

At 44% off, too many bottles were sold.

TAGS: Bijan Mustardson, advertising, CALLEN, mustard, 2023

Made by Russ Rizzo (Creative), Casey Phillips (Creative), and Craig Allen (Chief Creative Officer) at CALLEN in Austin, Texas.

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