Arby's Cheesesteak This Way 

2025

In NASCAR, drivers race really fast for money and fame. But at the 2025 Chicago Street Race, they were racing for Arby's Cheesesteak. At least that’s what it looked like to the 53,000 people in attendance and the 2.1 million viewers watching at home. And also to the drivers, who saw the signs as they raced around the track for 75 laps. I’d like to think this ruse made them chuckle, but I wasn’t in the car with them so I can’t say for sure.